1. Find the Who, What, When, Where, Why, and How
2. Use a declarative sentence: a subject followed by a verb and an object.
3. When writing a lead
- Be specific
- Avoid backing in
- Be concise
- Use active voice
4. Use the inverted pyramid- start with the most important details.
5. Include a nut graf to help the reader understand the relevance of your story
6. Check your facts
7. Obtain any available advance information
8. Conduct research
9. Prepare questions
10. Look for something original
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